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Conventional wisdom dictates that blog posts should be short and snappy, lest you risk alienating online visitors with the attention spans of goldfish. While there may be some truth to that, long-form content is an indispensable part of any blog. Shorter posts will form the bread and butter of your archive, but a dearth of in-depth content may lead readers to wonder whether you have the expertise to talk at length about hot industry topics.

Excellent post Brian. I think the point about writing content that appeals to influencers in spot on. Could you recommend some good, manual strategies through which I can spot influencers in boring niches *B2B* where influencers are not really talking much online? Is it a good idea to rely on newspaper articles to a feel for what a particular industry is talking about? Would love to hear your thoughts on that.
Previously we talked about writing content for your own website, guest blogging is about creating and offering content to other websites. What you’re giving will be a well writing post to a major and influence sites or top-level blogs in your industry. What you can get is priceless, backlink from authoritative sites pointing to your site, Increase brand awareness for your name thus building more authority in your industry, referral traffic that is coming from the content you contribute. Here you can find a list of Guest Blogs which accept Guest Posts along with their PageRank, Mozrank and Alexa rank.
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