Customer understands that Bank may contract with third parties (each, a “Service Provider”) to provide some, all or any of the Services to be provided by Bank under this Lockbox Agreement, Customer will provide such additional documentation and written authorizations that a Service Provider may request from time to time. Customer authorizes Bank to share information with Service Providers about Customer and its principals, affiliates and customers as Bank may deem appropriate.

This Electronic Funds Transfer Agreement (“EFT Agreement”) governs Electronic Funds Transfer (“EFT”) services provided by Bank to you (collectively, the “Service” in this EFT Agreement). By using the Service, you agree to the terms and conditions of this EFT Agreement and all exhibits, schedules, appendices, addenda, and other attachments hereto, which are part of this EFT Agreement. In the event of a conflict between the terms of this EFT Agreement and the terms of the Access Agreement, this EFT Agreement will control to the extent of such conflict. The terms “we,” “us,” “our,” “River City Bank,” and “Bank” refer to River City Bank. “Customer”, “you” and “your” refer to the party in whose name an Account is maintained, each signer on an Account, and all owners of that Account. The term “Access Agreement” means the Online Cash Management Access Agreement between Bank and you to which this EFT Agreement is attached.
This one is so obvious, we’re going to look at it first. Paid search, social media advertising and display advertising are all excellent ways of attracting visitors, building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card.
In its sole discretion, Bank may, but is not required to, seek verification or other authorization of any Transfer instruction or related communication in addition to the verification required under the Security Procedures (the “Optional Verification”). In seeking such Optional Verification, Bank may contact you by any means it deems reasonable in order to obtain assurance it deems reasonable as to the authenticity or other correctness of a Transfer request or instruction. Bank has no obligation to perform any Optional Verification at any time. However, if upon attempting to obtain such Optional Verification, Bank is unable to do so to its satisfaction, then Bank may, in its sole discretion, either make the Transfer or decline to make the Transfer or follow the instructions or decline to follow the instructions. In such an event, Bank will not be liable to you for any actual loss of any kind or for any consequential, punitive or exemplary damages in any amount, provided that Bank has acted in good faith.
What does that mean for you? It means Nielsen will pay you $50 a year to keep their app on your favorite internet browsing device. The app itself collects statistics on your internet usage anonymously, so you never have to worry about any data being linked to you. And the best part is, the app takes up barely any space and doesn’t slow down your phone or tablet at all!
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