Optimise for your personas, not search engines. First and foremost, write your buyer personas so you know to whom you’re addressing your content. By creating quality educational content that resonates with you>r ideal buyers, you’ll naturally improve your SEO. This means tapping into the main issues of your personas and the keywords they use in search queries. Optimising for search engines alone is useless; all you’ll have is keyword-riddled nonsense.
It shouldn’t come as a surprise, but people who regularly monitor their finances end up wealthier than those who don’t. When you were a kid, keeping track of all of your money in a porcelain piggy bank was pretty easy. As we get older, though, our money becomes spread out across things like car payments, mortgages, retirement funds, taxes, and other investments and debts. All of these things make keeping track of our money a lot more complicated.
They often expect you to commit to working a certain number of hours per week, which is generally part-time. They will pay you an hourly salary for that work, so it is really more of an at home job situation than it is in an entrepreneurial way to make money online. Still, if you want to get involved in political activity, and you have the time and motivation, this could be a way to monetize that passion.
Bank may periodically audit your technology and other systems, procedures and processes related to your use of or access to Services at any or all of your locations for the purpose of confirming your compliance with the terms of this Access Agreement, applicable laws and any agreements or rules incorporated into or referenced by this Access Agreement.  All information provided to Bank or obtained by Bank in connection with such audits is subject to the confidentiality provisions of Section 9.7 (Confidential Information and Proprietary Right in Data).  Bank may require you to implement internal controls as a condition to continuing to access or use Services.  You are solely responsible for determining whether such internal controls and continued use of Services are appropriate for your business and for complying with law.  You agree to cooperate with such audits, implement internal controls required by Bank and to promptly provide the information and access requested by Bank.
Excellent post Brian. I think the point about writing content that appeals to influencers in spot on. Could you recommend some good, manual strategies through which I can spot influencers in boring niches *B2B* where influencers are not really talking much online? Is it a good idea to rely on newspaper articles to a feel for what a particular industry is talking about? Would love to hear your thoughts on that.

Your Security Code(s) may be changed by you or your Authorized Agents from time to time.  You agree to change your Security Code(s) immediately if someone who has had access to a Security Code is no longer employed by you or is no longer authorized to use Cash Management Services.  We may also require you to change your Security Code at any time.  We may deny access to Cash Management Services without prior notice if we are unable to confirm (to our satisfaction) any person’s authority to access Cash Management Services or if we believe such action is necessary for security reasons.  YOUR BEST COURSE OF ACTION IS TO KEEP ALL SECURITY CODES SEPARATE AND CONFIDENTIAL FOR EACH EMPLOYEE WITH ACCESS TO CASH MANAGEMENT SERVICES.  BANK WILL HAVE NO LIABILITY TO YOU FOR ANY UNAUTHORIZED PAYMENT OR TRANSFER MADE USING YOUR SECURITY CODE THAT OCCURS BEFORE YOU HAVE NOTIFIED US OF POSSIBLE UNAUTHORIZED USE AND WE HAVE HAD A REASONABLE OPPORTUNITY TO ACT ON THAT NOTICE.
Build more high-quality backlinks via marketing outreach and guestblogging by contacting blogs and media with strong domains. Link-farming and link exchanges are barely effective anymore and, in some cases, might even lead to your site being penalized by Google. However, there is nothing wrong with securing useful backlinks. Guestblogging on relevant platforms with high domain scores and with original content is a good strategy to build more links, increase your audience, position yourself as a thought leader and boost your SEO performance.
Organic search engine ranking solely relies on your ability to attract free traffic through Search Engine Optimization (SEO). In other words, you can’t pay Google to improve your website’s organic ranking. The only way to make this happen is to create high-quality, SEO-friendly content for your website and social media. The web content needs to be optimized for organic keywords without compromising its quality. As a result, getting a higher organic search ranking can be quite difficult.
Cooper is the CEO and a co-founder of L&T Co. He is a partner of Columbia Entrepreneurship at the Columbia Startup Lab and a 2010 graduate of Columbia University (CC’10). At L&T, he oversees a growing international team that works around the clock to get clients results. He has extensive leadership and team-building experience from his time as the CMO of a real estate startup. He excels as a marketer and strategist — qualities he refined and developed as the founder of e-commerce businesses in the sports and subscription spaces. With the founding of L&T, Cooper brings these strategies and insights to companies worldwide. He participates in Princeton University’s Employer in Residence program, serves on the Columbia Startup Lab’s leadership committee, and speaks on industry panels about entrepreneurship, marketing, and startups. On occasion, he teaches web marketing at General Assembly.
Now, it is not that these sites are not interested in Google users. In fact, they have hired us to help them increase their share. However, they are getting so much traffic from sites like Facebook that it seems there is less urgency about attracting this traffic and less willingness to change the site to meet organic standards. Not long ago, sites would urgently and unquestioningly abide by Google’s standards to court that traffic.
To help ensure that your inquiries are handled promptly, courteously and accurately, Bank’s supervisory or management personnel may monitor and/or record telephone conversations and electronic communications between you and Bank without additional prior notification to you or your employees, and you will so advise your employees who communicate with Bank by telephone or electronic means.

If you submit a funds transfer request which describes an intermediary financial institution, beneficiary financial institution or beneficiary by name and identifying account number, we and other financial institutions may process the request on the basis of the identifying number, rather than the name, even if the number identifies a different person, entity, account or financial institution.  We are not obligated to review any funds transfer request for inconsistencies or to confirm the correctness of any such request, except to the extent provided in this Access Agreement.

This Online Wire Services Agreement (this “Wire Agreement”) governs your use of the Transfer services provided by Bank using its online cash management system (collectively, the “Service” in this Wire Agreement) in association with your Accounts (collectively, the “Account”). By using the Service, you agree to the terms and conditions of this Wire Agreement and all exhibits, schedules, appendices, addenda and other attachments hereto, which are part of this Wire Agreement. In the event of a conflict between the terms of this Wire Agreement and the terms of the Access Agreement, this Wire Agreement will control to the extent of such conflict. The terms “we,” “us,” “our,” “River City Bank,” and “Bank” refer to River City Bank. “Customer”, “you” and “your” refer to the party in whose name an Account is maintained, each signer on an Account, and all owners of that Account. The term “Access Agreement” means the Online Cash Management Access Agreement between Bank and you to which this Wire Agreement is attached.

Unless otherwise agreed, notices to us required by this Access Agreement must be in writing. Notices to you may be emailed, mailed, faxed or delivered to you at the statement or mailing address, fax number or email address shown for you on our core banking system, or posted on our website or the cash management system. Notices to us must be sent to:
Craft useful content for your buyer personas. The purpose of your blog should be to provide value for your target market. To understand your audience, their interests and habits, conduct some proper audience research. This will help you to write better content for them and share it on platforms where they’ll actually see it. Additionally, if you’re working with a bigger team, freelance writers or agencies, make sure to create a style guide to achieve higher consistency amongst your content, to maintain a coherent brand voice and to improve the experience for your audience.
I’ve always been a believer that hard work gets the best results, and in practice it always ends up being true. On the web it’s no different. If you want more organic traffic, you have to work for it. That means giving your best effort every time, going after opportunities your competitors have missed, being consistent, guest blogging strategically, and staying on Google’s good side.
At your request, Bank will make a reasonable effort to reverse an Entry, but will have no responsibility for the failure of any other person or entity to honor your request. This EFT Agreement requires the Originators of reversing entries to provide the Receiver with notice of and the reason for the transmission of a reversing Entry to the Receiver’s account. This notice must be provided no later than the settlement date of the reversing Entry.

Incidentally, according to a June 2013 study by Chitika, 9 out of 10 searchers don't go beyond Google's first page of organic search results, a claim often cited by the search engine optimization (SEO) industry to justify optimizing websites for organic search. Organic SEO describes the use of certain strategies or tools to elevate a website's content in the "free" search results.
Notify us immediately if you believe another person has improperly obtained access to any security credentials, including password or username, or other information that could allow the person to access or debit your Accounts or obtain Advances under your Loans.  Also notify us if someone has transferred or may transfer money from your Accounts or may have obtained an Advance without your permission, or if you suspect any fraudulent activity on your Accounts or Loans.  Only reveal your Account number or Loan number to a legitimate entity for a purpose you authorize (such as your insurance company for automatic payments).  To notify us, call River City Bank at (916) 567-2899, or write River City Bank, Attention: Cash Management, 2485 Natomas Park Drive, Sacramento, CA 95833.
To borrow through the bank you will typically have to gather pay slips, bank statements, or other time-consuming documentation, as well as waiting some time for approval. The MoneyMe way is different – we use secure, fast Proviso technology to obtain 90 days of bank statements online in seconds. Along with your personal details, this is all the information we need to process your loan. You can be assured we will keep all your information safe and secure.
Texas: Speedy Cash operates as a Registered Credit Access Business (CAB). The actual Lender is an unaffiliated third party. Speedy Cash engages in the money transmission business as an authorized delegate of Western Union Financial Services, Inc. under Chapter 151 of the Texas Finance Code. Speedy Cash engages in the money transmission and/or currency exchange business as an authorized delegate of MoneyGram Payment Systems, Inc. and Western Union Financial Services under Chapter 151 of the Texas Finance Code.
Amazon will have you work on micro-projects that require some sort of human interaction. Tasks can include translating a paragraph into English (or another language), rating the search results for certain keywords, or reworking an article. The tasks are simple, and you will be paid a small amount to complete each. But if you do enough tasks quickly, you can make a respectable amount of money.

Notices from Customer to Bank specifying any change in the handling of Bankable Items, including changes to accept and block lists, will not be effective until after the notice is actually received by Bank along with all relevant resolutions, signature cards and other supporting documentation reasonably requested by Bank and Bank has a reasonable period to act in accord with such notice.


At our agency, we work with sites of varying sizes, from very large to quite small, and recently, we have noticed a trend at the enterprise level. These sites aren’t relying as much on Google for traffic any more. Not only are they not relying on Google traffic, but also, the sites are getting less than 10 percent (or slightly more) of their organic traffic from the search giant.

I would also advise to continue doing what works. If something you have rolled out generates great traffic and links bring out a new version of the content, for example the 2012 version worked effectively bring out the 2013 version of the content. Another effective strategy is to make the piece of content into an evergreen article which you add to over time so it is always up to date.


Logan is a CPA with a Masters Degree in Taxation from the University of Southern California. He has been featured in publications such as Debt.com. He has nearly 10 years of public accounting experience, including 5 with professional services firm Ernst & Young where he consulted with multinational companies and high net worth individuals on their tax situations. He launched Money Done Right in 2017 to communicate modern ideas on earning, saving, and investing money. A year later, he launched Blogging Done Right to teach others how to create their own money-making blogs.
Thanks to the internet there’s now a wide assortment of ways to make money online. So if you are stuck in a dead-end job and would like to change your life around then this guide will provide actionable strategies to enable you to do so. Whether you are looking for ways to make a bit of extra money, a part-time job or want to create a full-time income stream, there are plenty of opportunities to do so, all online and from the comfort of your own home.
Rather than making money through subscriptions, YouTube channels are based on a traditional advertising system. Meaning the more viewers you get, the more you make. Once you’re approved for the YouTube Partner Program and can start including ads on your videos, with every 1,000 views, you will make approximately $2-$4. Which might not seem like a lot, but if you have 100 videos with 5,000 views a month each, that would be $1,000–$2,000 already. Just imagine if your videos start hitting millions of views!
You acknowledge that under the Rules, Bank makes certain warranties with respect to each Entry. You agree to reimburse Bank for any loss Bank incurs, including its reasonable attorneys’ fees and legal expenses, as the result of a breach of a warranty made by Bank unless the breach resulted solely from Bank’s own gross negligence or intentional misconduct.

Consider your expertise. If you take the time to reflect on your experiences, you will realize that you have more knowledge about which to write than you might think. Begin by listing three assets that define you, such as your profession, a special hobby or a personality trait. Next, list three things that inspire you, such as religion, education or charity. Finally, list three of your dreams, such as getting married, traveling or spending more time with your children. These three lists should give you many ideas of topics about which you can write.[13]
People love to learn, and webinars are an excellent way to impart your wisdom to your eagerly waiting audience. Combined with an effective social promotion campaign, webinars are a great way to increase traffic to your website. Send out an email a week or so ahead of time, as well as a “last chance to register” reminder the day before the webinar. Make sure to archive the presentation for later viewing, and promote your webinars widely through social media. If you're wondering how to do a webinar, click the link for some tips.
You may decide to create free videos as extra content for your blog, and not sell them at all. If this is the case then you can still make money from these videos by selling advertising space on them (in the same way as discussed for monetizing podcasts). Once you have high volumes of traffic visiting your blog, and watching your videos, you can charge businesses to advertise at the beginning of your videos. Use website’s like Izea to help you connect with companies willing to pay to advertise on your blog.
When you schedule a payment or transfer pursuant to this Agreement, you authorize Bank to withdraw the necessary funds from your Accounts.  You agree that you will instruct Bank to make a withdrawal only when a sufficient balance is or will be available in the applicable Account at the time of withdrawal.  If you do not have a sufficient balance, including available credit under any overdraft protection plan, fees may apply, and we may complete the transfer or payment.  For more information, please see your Deposit Agreement and Disclosure.
There are a few key pieces of information that we want to look at with Organic Traffic. The first piece of information that helps us frame the website performance is the total percentage of traffic that is organic traffic. These numbers will vary greatly based on your AdWords spend, how many email campaigns you send and many other factors. To view this figure, we want to go to the Acquisition section of your Analytics dashboard and then proceed to Channels.
Not all keywords are created equal. The most general keywords are, predictably, the shortest ones. However, long-tail keywords are structured in such a way that they can help you orient your content toward users further down the funnel. While there may be fewer of these visitors, they have a higher intent to purchase than those who search for the most general terms.
You shall indemnify and hold harmless Bank from any direct or indirect claims arising from your conduct as a Third-Party Sender. You are solely responsible for ensuring that you are operating in compliance with the Rules and applicable law, and you agree to fully cooperate with Bank to resolve any issues relating to such conduct, including by sharing information relating to Entries or Returns and the development of reports or other documentation.
The best way to save money, and essentially make money, when you dine out is to use a service like SB Local. With it, you'll effortlessly receive cashback when you dine out or shop at any of the 1,000s of participating restaurants and retailers nationwide. And, you won't have to show a coupon or do anything other than pay with the credit card you link to the Swagbucks Local program.
Take surveys. You can earn $50 to $100 per month in cash and products by taking online surveys. Find survey sites by searching for “paid survey sites” online. Sign up for several survey sites to increase your chances of being selected for higher-paying surveys. Register with an email address, and check your email often so you can respond quickly to survey offers.
I find it interesting that you talked about nutrition supplements for athletes. I am very close to launching such a product for enhancing aerobic exercise performance in women (ie. improved times in a 3 mile run).. The product contains no stimulants or exotic herbs. In fact three of the five ingredients are well known minerals, but in forms not found in most multi-vitamin-mineral supplements. The research behind the product comes from me. The credibility behind the research is that I am a professor of human nutrition with over 100 research papers. Now, the trick will be to use my connections and credibility in a business savvy way.
This information hits the mark. “If you want your content to go viral, write content that influencers in your niche will want to share.” I love the information about share triggers too. I’m wondering, though, if you could share your insights on how influencers manage to build such vast followings. At some point, they had to start without the support of other influencers. It would seem that they found a way to take their passion directly to a “ready” world. Excellent insights. Thanks for sharing.
Thanks for sharing these great tips last August! I’ve recently adopted them and I have a question (that’s kind of connected to the last post): how important would promoting content be when using this strategy? For example, through Google Adwords. As I guess that would depend on the circumstances, but I am trying to discover if there’s a ‘formula’ here. Thanks in advance!
Kristine Schachinger has 17 years digital experience including a focus on website design and implementation, accessibility standards and all aspects of website visibility involving SEO, social media and strategic planning. She additionally specializes in site health auditing, site forensics, technical SEO and site recovery planning especially when involving Google algorithms such as Penguin and Panda. Her seventeen years in design and development and eight years in online marketing give her a depth and breadth of understanding that comes from a broad exposure to not only digital marketing, but the complete product lifecycle along with the underlying technology and processes. She is a well known speaker, author and can be found on LinkedIn, Google+ and Twitter.
So, I put together a free master course for you to take that spreads out all of the work involved in starting a blog, into a series of action-packed lessons. My free course breaks the entire process of starting a blog down into an incredibly simple 7-day process for going from 0 to publishing (and promoting) your first blog post in just 1 week. I can't recommend it enough.

There are loads of resources for making money online as an affiliate. You could source products from ClickBank, Commission Junction, Rakuten Marketing, Share-a-Sale, Impact Radius and many others. Plus, many of the larger companies have their own affiliate programs as well. Do your due diligence and find the right company with a relevant product or service to your audience that you can sell as an affiliate.
Use long tail keywords. Don’t just go with the most popular keywords in your market. Use keywords that are more specific to your product or service. In time, Google and other search engines will identify your website or blog as a destination for that particular subject, which will boost your content in search rankings and help your ideal customers find you. These tools will help.
Direct traffic is defined as visits with no referring website. When a visitor follows a link from one website to another, the site of origin is considered the referrer. These sites can be search engines, social media, blogs, or other websites that have links to other websites. Direct traffic categorizes visits that do not come from a referring URL.
Merch by Amazon is another service offered by Amazon that will enable you to make money online without any initial outlay. To get started you need to create an account with Merch by Amazon. Then simply design some T-shirt logos or slogans, and upload them to your Merch account. You will need to choose a T-shirt type, color, and price, and Amazon will create product pages for each T-shirt. When someone makes a purchase, Amazon takes care of production and shipping. And you are paid a royalty for your design.
If you are more confident in your skills, you can also market directly to websites and blogs. You can contact the sites by email to market your services. That will also enable you to select the specific types of sites that you are more comfortable working with. Since there are literally thousands of websites and blogs on the web, the potential market is limitless.
However, like anything else truly worthwhile, apps require a significant investment of your time or money upfront. If you don't have the skills, then you have to hire someone who can assist you in creating a great app. But first you need to come up with an idea that will sell. Do the proper market research and analytics to come up with the right app.
As you start regularly putting out content, you’ll hopefully start to build a bit of an audience. But to start seeing real money from YouTube you need to market your videos elsewhere. Share your channel on Twitter and Facebook. Distribute videos anywhere else you can think of. Also, interact with comments and build a community around the videos you’re making so people will share it with their friends.

You may be using special equipment, services or software provided by a third party to assist it or you in processing Items and Files hereunder (“Third Party”). You (i) agree that any Third Party is acting as your agent in the delivery of Items and Files to Bank, and (ii) agree to assume full responsibility and liability for any failure of that Third Party to comply with the laws, Rules or this Remote Deposit Agreement. Bank will not be liable for any losses or additional costs incurred by you as a result of any error by a Third Party or a malfunction of equipment provided by a Third Party. You must provide at least 10 days advance written notice to Bank in the event you use any such Third Party. You are solely responsible for maintaining compliance with the requirements of any Third Party, including obtaining any software updates. Bank shall not have any responsibility for any Item or File handled by a Third Party until that point in time when Bank accepts and approves an Item or File from such Third Party for processing.
Etsy: While Etsy's popularity has declined recently, it's still a great resource for selling handmade items online. No need for complex ecommerce sites or merchant accounts or any sort of automation. The company takes a commission of every sale and charges a small listing fee per item. But many still use Etsy as their primary source of income. The best part is that you can also sell digital products on here such as poster designs. 
×