If you’re producing outstanding content and have a high domain authority, low UX can still hold you back significantly. If you’re excelling in domain authority and your UX is excellent, not publishing enough high-quality content will still mean you’re invisible to search engines. Finally (and this is especially common among startups), if your UX is great and you create amazing content, low domain authority will still stop you from exponential growth.
You must consider mobile optimization to improve the rankings of your SERP’s on the mobile platform. This is especially important moving forward as an increasing number of searches are completed on mobile devices. As Martech reports currently up to 50% of all Google searches are completed on mobile devices. If the competition in your niche doesn’t bother with mobile optimization then you’ll have the advantage.
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James, you give a great template for how a business needs to move forward in their chosen niche online. Quite informative and the meeting of minds has been something a number of us have done online and in person to gain better insight into our small similar businesses. Thank you for sharing your detailed approach to increasing organic traffic...content still is king.
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Everyone wants to rank for those broad two or three word key phrases because they tend to have high search volumes. The problem with these broad key phrases is they are highly competitive. So competitive that you may not stand a chance of ranking for them unless you devote months of your time to it. Instead of spending your time going after something that may not even be attainable, go after the low-hanging fruit of long-tail key phrases.
Getting businesses to advertise on your podcast, either at the beginning or end or both is a great way to create a revenue through podcasts. Most businesses won’t be keen to advertise on your podcast until you can prove a large number of listeners. Therefore, it is unlikely you will be able to start out from the get-go with sponsors. But once you accumulate regular listeners or a high number of downloads from iTunes, you can start to sell advertising space on your podcasts.
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How much will you make? I think my best month with Google AdSense was almost $5,000 over the last ten years. That amazing month blew my mind since it was actually near the beginning of my blogging journey. When you go from making zero to $5,000 in a month, that will rock your world. For me, it also got me even more excited because I knew there were other ways to monetize.