Love the five different area of investigation that you went over, great way to analyze and diagnosis the issue. I would also definitely agree doing a rankings comparison between the two time frames, and not only check what your Google ranking is, but also track the search volume for your keywords to see if it has fluctuated or gone down. Google Trends is a great tool for this as well, as one of your keywords that your ranking for may have just lost popularity online.
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It’s not enough to just share content through social channels – you need to actively participate in the community, too. Got a Twitter account? Then join in group discussions with relevant hashtags. Is your audience leaving comments on your Facebook posts? Answer questions and engage with your readers. Nothing turns people off quicker than using social media as a broadcast channel – use social media as it was intended and actually interact with your fans.
Good content is not enough anymore. Your articles have to be outstanding and must be much better than the one of your competitors. Don’t write just and useless articles just for the sake of publishing something new. Instead, concentrate on quality and make your content stand out from the crowd. The competition is increasing as we speak, and quality will be the only way to succeed.
Is there a product or service that you are particularly enthusiastic about? If you are, you may be able to develop a website that is built around selling it. You don’t have to be the actual provider of the product or service either. There are many businesses that offer these products and will allow you to sell them on an affiliate basis. For example, you may be able to sell a product on your website for a commission of 20% or 30% of the sale price.
Not all keywords are created equal. The most general keywords are, predictably, the shortest ones. However, long-tail keywords are structured in such a way that they can help you orient your content toward users further down the funnel. While there may be fewer of these visitors, they have a higher intent to purchase than those who search for the most general terms.
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My company has been working on a large link building project. We’ve already performed extensive keyword research and link analysis and now we’re considering executing an email outreach campaign. However, all the content we’ve created up until this point is geared more towards our target audience as opposed to the key influencers of our target audience. Do you think it would be worth it to try to build backlinks to our existing content or are we better off creating new content that directly appeals to the influencers of our target audience?
Outsourcing is the new and dominant wave of the business world. As businesses shed employees, they increasingly turn to independent contractors to supply what in-house staff used to do. One of the ways they do this is through virtual assistants. These are people who provide certain tasks online. Businesses can use virtual assistants as much or as little as they need to. If you can make yourself available to multiple businesses, you might have plenty of work without ever leaving your house.
Looking at the keyword rankings and organic landing pages provided a little bit of insight into the organic traffic loss, but it was nothing definitive. Because of this, I moved to the on-page metrics for further clarity. As a disclaimer, when I talk about on-page metrics, I’m talking about bounce rate, page views, average page views per session, and time on site.
Creating your own food blog, will not only be fun but done well it should also be profitable. Link your site to affiliate cooking products, sell your food photos, create and sell your own physical cookbook, or launch a cooking app. Equally, you could turn your cooking blog into a membership site. You would then share all your content, including recipes, how to videos, food photographs, and much more, with only your paid up members.
Blogging is something that requires patience, persistence and discipline. It may mean writing everyday for over a year before you really start to see any money from it. There are exceptions to the rule, but from my dealings with other bloggers, it seems to be pretty common to spend one or even two years building your blog, your brand and your authority, before making any serious amount of money.
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Whether you have a website or are still dreaming up ideas for a blog, you can also look into affiliate marketing. With affiliate marketing, you partner with brands and businesses within the content of your website. If you mention a product or service, you link to that produce or service using a unique affiliate code you received when you signed up for that particular affiliate program. From there, you’ll make money any time someone buys a product or service through your link.