Use keyword analytics to target keywords that you can win. If your domain authority is low (Domain score <10 on SEMrush; <20 on Moz), it makes little sense to go after keywords that are already covered in good articles on the most popular sites already. Instead, try to go after long-tail keywords and hidden gems that other marketers are yet to discover or focus on.
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Utilize your long tail keywords: Ensure you are utilizing long tail keywords in order to be found in search engines. “Blogging tips” is too broad and the competition may be high, consider adding 3 or 5 words to your keywords such as “blogging tips for female entrepreneur.” This way they are more chances you may rank. Don’t make it too wordy. Long tail keywords are driving more traffic as people are searching for long terms. If I wanted to know more about losing weight, this could give me hundreds and thousands of results in search engines. But searching for “how to lose 5 pounds in one week” might work. And if you utilized “How to lose 5 pounds” as your keyword, I might be able to find you.
If you have your own eCommerce store, social media is the perfect platform to showcase your products. Demonstrate your products in use and tell your social following why they need to buy your merchandise. Most social media channels allow you to add ‘buy’ buttons your pages, allowing your followers to easily click through to your site and make a purchase.