In doing so, the hope is that you’ll be able to capitalize on the success of the first article while addressing a more focused issue that the first article doesn’t fully explore. For brands that are looking to stake their claim to a very specific target audience, this is a great way to participate in a larger conversation while connecting current events and trends to your specific product or service offerings.
Once you have that problem or need nailed, the next step is to validate that idea and make sure you’ve actually got customers who will pay for it. This means building a minimum viable product, getting objective feedback from real customers, incorporating updates, testing the market for demand, and getting pricing feedback to ensure there’s enough of a margin between your costs and what consumers are willing to pay.
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