Cooper is the CEO and a co-founder of L&T Co. He is a partner of Columbia Entrepreneurship at the Columbia Startup Lab and a 2010 graduate of Columbia University (CC’10). At L&T, he oversees a growing international team that works around the clock to get clients results. He has extensive leadership and team-building experience from his time as the CMO of a real estate startup. He excels as a marketer and strategist — qualities he refined and developed as the founder of e-commerce businesses in the sports and subscription spaces. With the founding of L&T, Cooper brings these strategies and insights to companies worldwide. He participates in Princeton University’s Employer in Residence program, serves on the Columbia Startup Lab’s leadership committee, and speaks on industry panels about entrepreneurship, marketing, and startups. On occasion, he teaches web marketing at General Assembly.
BrightEdge research supports that a blended approach is best for delivering high performing content. Not only will combining organic and paid search increase website traffic, but it will offer a bigger return on the investment. Take Retail, Technology and Hospitality industries, for example — organic and paid search combined make up more than two-thirds of their total revenue.
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Become a proofreader. All kinds of businesses hire professional proofreaders to look over their copy and content for errors before they publish. This side hustle is one that could work for nearly anyone since you can work from home provided you have a computer and an internet connection. You can find online proofreading jobs through websites like Indeed.com and FlexJobs.com
Consider your expertise. If you take the time to reflect on your experiences, you will realize that you have more knowledge about which to write than you might think. Begin by listing three assets that define you, such as your profession, a special hobby or a personality trait. Next, list three things that inspire you, such as religion, education or charity. Finally, list three of your dreams, such as getting married, traveling or spending more time with your children. These three lists should give you many ideas of topics about which you can write.[13]
Drop shipping is another great ‘hands-off’ way to sell products. Firstly you will need to find businesses that sell products in your niche that offer a drop shipping service. Then you will need to create a website promoting and selling the products. When you make a sale, you take the payment on your site and then the manufacturer ships the goods to the buyer. The profit comes from charging a higher rate than the manufacturer, and if you are selling a high number of products this can quickly add up to a healthy revenue.
Cash Crate is possibly the most popular survey site in the world. The strength of this program is that they are open to residents of all countries. They consistently pay out fast every month. Especially great for people from the USA, Canada, United Kingdom, Australia, India, South Africa, and even other countries that most other survey sites don't allow. They also have games where you can win points and exchange them for great prizes. You also get $1 dollar for free when you join!
You agree to scan and remotely deposit only items that are acceptable to Bank for deposit into a deposit account as described in the Deposit Agreement and Disclosure, which is incorporated by reference and made a part hereof. You agree to only deposit checks (“Checks” or “Items”), as that term is defined in Federal Reserve Board Regulation CC (“Reg CC”), payable to you. You understand and agree that you will not deposit Items that are issued by you or your affiliates drawn on your Accounts or affiliates’ accounts, Items prohibited by the Procedures or in violation of any law, or any Item that you suspect or should know to be fraudulent or not authorized by the legal owner of the account on which the check is drawn. You agree that you will not deposit, without Bank’s prior written consent, “substitute checks” as defined by federal law or Image Replacement Documents that purport to be substitute checks and have not been previously endorsed by a bank. If you deposit such an item, you agree to reimburse Bank for any losses, costs and expenses Bank may incur associated with warranty or indemnity claims. If you provide Bank with an electronic representation of a substitute check for deposit into your Account instead of an original check, you agree to reimburse Bank for losses, costs and expenses Bank incurs because the substitute check resulting from the electronic representation does not meet applicable substitute check standards and/or causes duplicate payments. You will not deposit foreign Items drawn on financial institutions that are located outside of the United States or Territories of the United States.

Google claims their users click (organic) search results more often than ads, essentially rebutting the research cited above. A 2012 Google study found that 81% of ad impressions and 66% of ad clicks happen when there is no associated organic search result on the first page.[2] Research has shown that searchers may have a bias against ads, unless the ads are relevant to the searcher's need or intent [3]
Ask a marketer or business owner what they’d like most in the world, and they’ll probably tell you “more customers.” What often comes after customers on a business’ wish list? More traffic to their site. There are many ways you can increase traffic on your website, and in today’s post, we’re going to look at 25 of them, including several ways to boost site traffic for FREE.
Guest blogging is a two-way street. In addition to posting content to other blogs, invite people in your niche to blog on your own site. They’re likely to share and link to their guest article, which could bring new readers to your site. Just be sure that you only post high-quality, original content without spammy links, because Google is cracking way down on low-quality guest blogging.
For our client: We only used a smaller quantity of very high-quality link building each month. So, for example we only built 40 of the best links each month to supplement the work we were doing on the content marketing front. We also invested heavily into tracking competitor backlink profiles, using Majestic SEO and Open Site Explorer. We worked out how the competitor's acquired specific backlinks, then by using outreach and content creation we obtained these links.
Note: Google made a change a few years ago to how they track keywords and it has had a big impact on the discovery process. Before the change, Google would show which keywords consumers were using to find your website, making it easy to understand where and how your website was ranking. Google changed their tracking system so that any users who are logged into a Google account while searching will no longer have their keywords tracked as their Google activity remains encrypted. Due to this, when looking at Organic Traffic reports you will see (not provided) as a keyword throughout the reports – this often makes up over 90% of organic traffic and requires us to dig a bit more creatively to find what we need.
Hey, Matt! Thank you for your sharing, and I learned much from it, but I still have a question. We began to do SEO work for our site 2 years ago, and our organic traffic grew 5 times ( from 8K to 40K every day). But two years later, it is very difficult to get it grow more, even it drop to 3.2K every day. So can you give me any advice to make our site's traffic grow again? Thank you in advance!
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Get creative with your link building strategy! There is no one way to generate links for your company—but as always, stay away from tactics that seem spammy or tactics that generate links from low-quality websites. Lastly, even if you’re tempted to, never pay for backlinks. Although it might pay off in the short-term, tactics like this will always come back to bite you in the form of a Google penalty.
Brian, great post as always! Question: Do you consider authority sites (industry portals) a form of “influencer marketing?” e.g. guest blogging, etc? In some niches there are not so many individuals who are influencers (outside of journalists) but there are sites that those in the industry respect. I am in the digital video space and for me one site is actually a magazine that is building a very strong digital presence. Thanks, keep up the good work!

A careful analysis of the existing content will lay the foundation of your content creation process. It will provide you with the information about who your target consumers are and what their exact needs are. You will also learn about what your competitors are offering. Thus, research makes it easier to find a user-centered perception that isn’t shared by your competition.

To do this, I often align the launch of my content with a couple of guest posts on relevant websites to drive a load of relevant traffic to it, as well as some relevant links. This has a knock-on effect toward the organic amplification of the content and means that you at least have something to show for the content (in terms of ROI) if it doesn't do as well as you expect organically.
If you're serious about making money online, start a blog. Blogging is one of the easiest and most sustainable income sources. As long as the blog is setup the right way, in the right niche, with the right content targeted at the right audience, and the offer is complementary to the content, you could make a tremendous amount of passive income from a blog.

Now, making money online should seem like a pleasurable activity. Why wouldn't we do just about anything to see things through, since it would be a major source of pleasure, right? Wrong. In the beginning, like anything else, we might get really excited about it. We might also set our hopes very high. But that all comes crashing down when we begin to fail.
A fitness site can have numerous revenue streams. Create healthy eating plans and recipes and lock them away as premium content. Promote and sell a fitness training course, eBook, or a series of videos. Or advertise your own personal fitness services on your site. Topfithub is a good example of a fitness site with decent video content alongside product reviews.
For our client: We rolled out a successful implementation of rel="author" for the three in-house content writers the company had. The client had over 300+ articles made by these content writers over the years and it was possible to implement rel="author" for all the aged articles. I advise anyone who has a large section of content to do so as it will only benefit the website. We were also in the process of rolling out further schema markup to the site's course content as it only has a benefit for CTR.
If you don’t mind doing other people’s chores, then TaskRabbit is a great option for making money online. Earn extra income by walking your neighbor’s dog or mowing Mr. Smith’s lawn. It might seem like not the most lucrative option, but the top taskers reportedly earn as much as $7000 a month, making this a full-time way to make money online for some.
Money can be earned and spent, saved and pilfered, invested and wasted. Not time. That's why time is far more valuable than money. The point? When you lack the luxury of time, making money online (or offline) can seem like an impossible task. How are you supposed to do that when you're working at a life-sucking nine-to-five job? While the stability of full-time employment might allow most to sleep well at night, it doesn't empower your creative juices to search for new income-producing strategies.
I really enjoyed your post, im building my own business from the ground up making custom furniture, lighting, and home decor. it took me a year to launch my website and now im trying to invite more traffic and ways for clients and interested parties to share my content and start buying my product. I liked the idea of Share triggers… im going to be incorporating that into my social media strategies. Any advice would go a long way. thanks again Brian

Bank may in its sole discretion decide to use or apply one or more security or authentication measures with respect to your Accounts or Loans even though those measures are not required under your agreements with Bank.  You acknowledge and agree that Bank’s choice do so on one or more occasions will not give rise to any obligation to do so on another occasion, even if Bank personnel tell you that the measures are being used or you are otherwise aware of such usage.
Of the dozens of available programs online, there is a clear third choice. E-Poll provides a convenient online forum for you to express your opinions on a variety of issues that affect our daily lives. E-poll's goal is to give users an effective tool to project their voice through interactive surveys. Earn valuable reward points that can be converted to cash or traded in for gift cards and other exciting stuff. Sign up today to become an E-Poll member.
Powerful tools help manage your cash flow. With secure round-the-clock access to your accounts, you’ll never need to leave your office to make a transaction. And, since the technology is web-based, there’s no software to install and you can access the site from any computer in the world. With Cash Management, you can save time, improve your cash flow, and streamline your cash management procedures, all in a fully secure environment.
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You agree that each draw, advance and disbursement (each, an “Advance”) made under a loan, credit facility or other extension of credit (each, a “Loan”) from Bank constitutes indebtedness outstanding under that Loan and must be repaid in full if Bank made such Advance in good faith reliance on instructions or a request made by an actual or apparent Authorized Agent using our website or other online or mobile systems (such systems collectively, the “Online System”), even if the Advance was requested fraudulently, without your knowledge, inconsistently with your instructions or it was made by an unauthorized person.  You acknowledge the heightened risks you assume by allowing any person to request an Advance using the Online System.  You acknowledge that the Authorized Agents named in a Loan Advance Agreement may differ from the Authorized Agents named in an Appointment Form if you do not ensure that they are consistent.  You agree that Bank may rely on the information stated on either a Loan Advance Agreement or on an Appointment Form in evaluating whether a person is an Authorized Agent.  If there is a conflict between the terms of, or information on, (1) a Loan Advance Agreement and (2) this Access Agreement or an Appointment Form, then the terms of this Access Agreement and the Appointment Form will control for any Loan Advance that is transacted online.  You agree that you will ensure that Bank has up to date Appointment Forms and that your Loan Advance Agreements are consistent with your Appointment Forms at all times.
Another tip you can use is just reach out to the prior agency and say something like the following: “We realise you were using link networks for our website which has resulted in a Google penalty and loss in business. Can you please remove my website from any link network you have built?”. If the prior agency is decent, they will remove the links from the network.
This Wire Agreement will be governed by all applicable operating circulars of any Federal Reserve Bank which may handle any transaction that is the subject of this Wire Agreement and by all applicable provisions of federal law and regulation.  To the extent allowed by federal law, this Wire Agreement will also be governed by the CHIPS Rules and Administrative Procedures and the applicable rules and procedures for SWIFT and any other funds transfer or advice service or facilitator, and by the laws of any foreign nation having jurisdiction over the Transfer (or any segment thereof, to the extent of that segment only).  To the extent it is not governed by such laws, regulations, rules and other governing documents, this Wire Agreement will be governed by the laws of the state of California.  This Wire Agreement will be binding upon and inure to your benefit and Bank, and our respective successors, assigns and legal representatives.
How many email newsletters are you bombarded with every single day? There’s a reason for that. Marketing to an actively interested group of email subscribers is one of the best ways to make money online. There have even been million-dollar businesses built from simple email newsletters like TheSkimm, or Mister Spoils. Each newsletter targets a specific type of user with interesting, daily content, while also partnering with relevant companies and affiliates to bring in extra money. If this seems daunting, it’s not. Tools like MailChimp, ConvertKit and AWeber make it easier than ever to get started with email marketing. And another great option to consider (with the largest free plan available) is SendPulse, with their ability to send up to 15,000 emails per month to 2,500 subscribers, and then affordable plans starting at under $10/month as you grow from there.
You agree that you are jointly and severally liable for all obligations to Bank arising under an Access Agreement on the part of other Bank customers who are bound by an Access Agreement and who control you, are controlled by you or are under common control with you.  For purposes of this paragraph, the term “control” means the direct or indirect ownership of 25% or more of the voting or equity securities of another person (the “controlled person”) or the possession of the power to direct or cause the direction of the management or policies of the controlled person, whether through the ability to exercise voting power, by contract or otherwise.  Entities are “under common control” if the same person exercises control over those entities.
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There are a few key pieces of information that we want to look at with Organic Traffic. The first piece of information that helps us frame the website performance is the total percentage of traffic that is organic traffic. These numbers will vary greatly based on your AdWords spend, how many email campaigns you send and many other factors. To view this figure, we want to go to the Acquisition section of your Analytics dashboard and then proceed to Channels.

Make money on YouTube. People who love the spotlight and have other online hustles should consider creating their own YouTube channel. If you’re interested — and interesting — you can use the platform to market affiliate products, sell products you create yourself, or receive ad revenue for your informal tutorials or entertaining videos. Once you get the ball rolling, YouTube offers a partner program that can help you monetize your business further.


One of the things that can slow-bleed the traffic from your site is the quality (or lack thereof) of the content you publish on your site. Previous Google updates like Panda have already been released specifically to deal with the issue of low-quality content on websites. Long story short: Panda intended to stop sites with bad content from appearing in the search results.

Love the five different area of investigation that you went over, great way to analyze and diagnosis the issue. I would also definitely agree doing a rankings comparison between the two time frames, and not only check what your Google ranking is, but also track the search volume for your keywords to see if it has fluctuated or gone down. Google Trends is a great tool for this as well, as one of your keywords that your ranking for may have just lost popularity online.

As users become more educated over time, we can see that long tailed keywords are getting more of the search results volume. read How to research long-tail keywords and to get more Visitors Through Long-Tail Search. remember, the main reason you should do that is not to draw visitors or to manipulate search engines, but to give good value and useful content for your website users.
Optimise for your personas, not search engines. First and foremost, write your buyer personas so you know to whom you’re addressing your content. By creating quality educational content that resonates with you>r ideal buyers, you’ll naturally improve your SEO. This means tapping into the main issues of your personas and the keywords they use in search queries. Optimising for search engines alone is useless; all you’ll have is keyword-riddled nonsense.
If you are a creative type, then you could make money online by designing and selling crafty products on Etsy. Etsy sells a range of beautiful and original items from independent suppliers. Categories range from jewelry, clothes, and accessories, to art, collectibles, and vintage. So if you have some stunning crafty creations, Etsy is the perfect platform from which to sell from.
Ever since the idea of online auctions came into existence, the online selling market has been on the rise. Many are interested, but don’t know how to get started. There are still all kinds of ways to make money by selling online, whether you’re selling what you already have or buying and selling like a store. Before we get started, here are a few general tips when selling anything online:

After adjusting that, the table refreshes again and I’m looking at a month-by-month summary of my Organic Traffic. Hover your mouse over any single month dot to view a summary of that month’s numbers. In this particular example, we can see that recently there’s been an increase in Organic Traffic. January had 6,630 organic sessions, February (short month) had 5,982 and then March came in strong with 7,486 organic sessions. This information lets us know that something on the site is performing better than usual in March. In most cases, this means that either interest in a topic has increased or the website has begun to rank better in the search engines for specific keywords. In the next section we’ll begin to break this down further.

The audiobook industry is booming, yet only 5% of books ever get made into audio format. If you’ve got a background in acting, or if people have said you’ve got a voice made for the radio, you can make extra money recording audio versions of independent and popular books. Sites like ACX connect authors with audiobook performers. So, whether you’re an author looking for more ways to sell your book, or an actor/voice actor looking to make some extra income, you can sell your services online.
Google Analytics is an invaluable source of data on just about every conceivable aspect of your site, from your most popular pages to visitor demographics. Keep a close eye on your Analytics data, and use this information to inform your promotional and content strategies. Pay attention to what posts and pages are proving the most popular. Inspect visitor data to see how, where and when your site traffic is coming from.
If we in our discretion overdraft any of your Accounts to make any transfers pursuant to this Access Agreement, we will not be obligated to do so in the future, regardless of the number of times we shall have previously allowed such overdrafts.  You are liable for the payment of any transfers made by us pursuant to this Access Agreement even though there were insufficient funds in your Accounts at the time the transfers were made.
No matter what method you select for generating your online income, there's one very important thing to understand. Today, across this globe, with its 7+ billion inhabitants, there are two recurring things that people are looking for more of. Either people want more time or they want more money. The truth? Time is far more valuable than money. You can't recreate time. Once it's spent, it's gone forever. Not money.
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