If you have a background in a specific field, you may find there is a demand for writing industry papers in your area of expertise. For example, there are often adverts for doctors, lawyers, nutritionists, and business experts from particular niches, to write white papers on different subject areas. These are well paid jobs that you will need to stake your reputation on, but that can often be worked on from the comfort of your own home.
Here’s a good example of how lead sales can work in real life: My second website, Life Insurance by Jeff, brings in a ton of traffic from people who are searching the web to find answers to life insurance questions. While I used to have the website set up so I could sell these people life insurance myself, it was a lot of work to process all the different requests and clients. As a result, I started selling the leads I gathered instead.
Add high-quality images and videos to your posts to help your readers understand them better. Additionally, images bring new opportunities to rank on Google. According to Jeff Bullas, including images in articles increases total views by over 94%. Video is even more powerful. Clearly, nobody wants to read plain text, but don’t overdo it either. The Blog Pros study of the most successful blogs demonstrates that adding one piece of visual content for every 350 words leads to the best performance. Warning: make sure your images are of high-quality and that you have the rights to share them, otherwise you’ll risk diminishing your brand integrity.
VIPKID provides an international learning experience to children in China between the ages 4-12. Headquartered in Beijing, the company offers fully immersive one-on-one English language instruction provided online by highly qualified teachers. The curriculum is based on the U.S. Common Core State Standards and uses a flipped-classroom approach to foster creativity and critical thinking skills.