Pushing down a high-authority website from the top ten search results is next to impossible, especially if you are trying to promote a relatively low-authority site. If you see a high number of authoritative sites, it is better to change your focus keyword. As there were almost no authoritative sites for our focus keyword, we decided to go ahead with it.
Hi, my name is Dimitrios and I am responsible for Crave Culinaire’s digital marketing. I would like to drive more traffic to Crave’s blog. Since Crave Culinaire is the only catering company who provides molecular cuisine, I thought about craving a blog post about that. The influencers in this niche have great success in utilizing recipes on their blogs. I will share some recipes of Brian Roland, owner and head chef of Crave Culinaire.
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If you’ve got a way with words and expertise in a niche, there are plenty of sites that will pay for articles and content you write. Think of the sites you read regularly. What can you contribute to them that would be interesting? Research your niche and then look for ways to pitch articles. Many sites will simply have a submission or contact link in the footer. To get started, check out my full guide to becoming a freelance writer on the side and then submit your articles to places like Instash, Listverse, TopTenz, A List Apart, International Living, FundsforWriters, and Textbroker.
Utilize your long tail keywords: Ensure you are utilizing long tail keywords in order to be found in search engines. “Blogging tips” is too broad and the competition may be high, consider adding 3 or 5 words to your keywords such as “blogging tips for female entrepreneur.” This way they are more chances you may rank. Don’t make it too wordy. Long tail keywords are driving more traffic as people are searching for long terms. If I wanted to know more about losing weight, this could give me hundreds and thousands of results in search engines. But searching for “how to lose 5 pounds in one week” might work. And if you utilized “How to lose 5 pounds” as your keyword, I might be able to find you.
Consider your expertise. If you take the time to reflect on your experiences, you will realize that you have more knowledge about which to write than you might think. Begin by listing three assets that define you, such as your profession, a special hobby or a personality trait. Next, list three things that inspire you, such as religion, education or charity. Finally, list three of your dreams, such as getting married, traveling or spending more time with your children. These three lists should give you many ideas of topics about which you can write.
Eliminate bad backlinks. As indicated above, not all links are good for your domain score. That is why you shouldn’t get obsessed about the number of backlinks but instead focus on the quality of those links. To clean up your SEO score, identify and get rid of any bad backlinks pointing to your domain. Yoast has actually created a great guide on how to do just that.
One of the cool things about Google AdSense is that it's so easy to get set up. If you have a blog or website, you can sign up for a free Google AdSense Account. From there, Google will give you a unique code that you will paste onto your website. Google takes it from there, tracking your page views, traffic, and earnings on your behalf. There is no upkeep or maintenance to get this thing going, which makes it a no-brainer if you have a website already.