Pushing down a high-authority website from the top ten search results is next to impossible, especially if you are trying to promote a relatively low-authority site. If you see a high number of authoritative sites, it is better to change your focus keyword. As there were almost no authoritative sites for our focus keyword, we decided to go ahead with it.
What’s the catch? None, really. Cash back apps act as affiliates for many online merchants, which means that whenever you make a purchase through one of the apps, they get a small commission — but then, they give you a portion of that commission as “cash back”. For example, if I buy a pair of Nike shoes through the Ebates app (or website) and spend $75, Ebates may get a $10 commission but then they’ll pass $7 back to me. It’s basically a way to get sale prices on stuff that isn’t on sale!