Before diving into possible solutions for boosting your corporate blog and ensuring more people find, read and share your articles, it’s important to understand what I call the ‘holy trinity’ of organic traffic. That means the three main factors that decide whether you’ll rank among the first three entries on Google, or simply disappear in the latter search engine ranking pages where even the most eager user won’t find you.
High-quality content: Not only should you be blogging more frequently, but your content must be valuable and of high quality. You readers will only come back for more if your contents are educational and are useful. This will create more shares and more traffic. If you do not have quality information to write about, I would suggest not blogging at all for that week. Keywords should be used to get your work found and quality content is necessary to keep readers on your blog and to bring them back to it. Don’t forget to write longer posts. Anything above 1000 words is really great while other experienced bloggers aim for 2000-3000 words. This means you are thorough and proving lots of amazing information that your readers will love.
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Taral is an SEO analyst at E2M Solutions who focuses mainly on the off-site SEO aspect. He keeps on researching about the latest content creation and promotion techniques that can perform well organically. He specializes in creating highly researched content that is well in line with modern content quality requirements. In his free time, he loves reading and improving his knowledge in digital marketing industry besides trying out new food in town.
Structure your content. Whilst a structured website helps improve UX, a well-organized blog also means search engines can better understand your content, leading to an improved SEO performance. The latest best practices point to utilizing topic clusters, pillar content and internal backlinks in your blog articles. Try creating an editorial calendar to help you map out your content plan and make sure you’re publishing regularly.
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Visual assets aren’t regular images you might pull from a Google Image search. Instead, these are unique diagrams or infographics you’ve created specifically for your epic content. These kinds of diagrams or infographics explain a theory, communicate a point, or showcase data in exciting and interesting ways—and gain attention (and links) because of it.
Write pitches. If you have located a client for whom you want to write, send pitches, which are topic ideas for articles. Write pitches that not only show your expertise, but also demonstrate your enthusiasm for the topic. First, read the publication to which you are sending pitches to familiarize yourself with what they publish. If applicable, identify a specific section and send our pitch to the appropriate editor. Also, include a brief summary of who you are.
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I feel I have great content…but most of it is within my email marketing campaign instead of my blogs. I’ve used my blogs to include links to my email marketing campaigns to lead to my product. In your opinion, should my blog content be the priority? I find my marketing emails sound more like a blog than just a “tip” or a reason to grab people to my list.
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Creating space for banner ads on your website is another way to generate a revenue from adverts. However, for this type of advertising, you will need to contact businesses directly and ask them if they would like to advertise on your website. The upside is that you can charge a set amount, or even a recurring monthly fee, to business to promote their services on your site. Using a WordPress plugin like AdSanity is an effective way to manage this type of advertising.
If you have a knack for organization, you can make money online as a virtual assistant helping people to keep their days in order. A virtual assistant will do everyinthing from bookkeeping to research, database entry, booking travel, and managing email. It can also be an awesome way to rub shoulders with some very important people, build up your professional network, and of course grow another stream of income. You can find great gigs on UpWork, Fiverr, Indeed, and Remote.co.
There are quite literally hundreds of clever ways to make money online. From taking online surveys, to renting or selling your old clothes, flipping your iPhone to someone in a different country, and even buying low-cost products locally, just to resell them for a higher price on Amazon. There’s truly no shortage of unique ways to make money online.
This has become a popular business model for online entrepreneurs over the past several years, and will probably just continue to grow in popularity. The best thing about selling online courses is that once you do the up-front work in creating the course and setting up your marketing strategy, you can get paid over and over again for work you do once.