As users become more educated over time, we can see that long tailed keywords are getting more of the search results volume. read How to research long-tail keywords and to get more Visitors Through Long-Tail Search. remember, the main reason you should do that is not to draw visitors or to manipulate search engines, but to give good value and useful content for your website users.
Be human. As a data guy, it’s easy to forget that numbers aren’t everything. Add author profiles and assign authors to your blog posts to be more authentic. Additionally, don’t take your SEO obsession to the extreme. Google algorithms are constantly improving so there is no need to use the exact keyword twenty times and risk making your articles sound unnatural. By including keyword variations and synonyms, you’ll make your posts more enjoyable whilst still getting those SEO boosts too.
Republish your content across different platforms. Yes this might sound contradictory to the previous point, but duplicate content, when used wisely, can also help you reach a bigger audience and increase the ROI of your content. Check out the tips from Google and Moz on how to use duplicate content without harming SEO scores by using 301, canonical tags and other techniques.
Organic traffic is the primary channel that inbound marketing strives to increase. This traffic is defined as visitors coming from a search engine, such as Google or Bing. This does not include paid search ads, but that doesn’t mean that organic traffic isn’t impacted by paid search or display advertising, either positively or negatively. In general, people trust search engines, and sayings such as “just Google it” reinforce that humans are tied to the search engine. Thus, paid search, display, or even offline campaigns can drive searches, which may increase organic traffic while those campaigns are running.
So many people dream of writing a book, but never go through with it. Yet no matter what, I’m sure you have experience and value you could give through writing a book. By packaging your skills and knowledge into a downloadable eBook that helps people learn a skill, advance their careers, or start a businesses, you can change someone’s life and even make good money online.