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A meta description is the text that appears below your headline within search results. This description provides additional insight into what your blog post is about, for both the search engines and your readers. Google recently expanded the length of meta descriptions to 300 characters. If you don’t stay under this limit, your text is at risk of getting cut off.
Obviously, Google’s official SEO algorithm specifics are a very tightly-guarded secret, and there are thousands of ranking factors at play here. However, through testing and analytics and leveraging the knowledge of the growthhacking community, some rules can be identified. Additionally, every now and then some statements leak out from Google employees such as Andrey Lipattsev confirming that content and links are amongst the top three search ranking factors. Based on research, data and trial and error, I’ve discovered that organic traffic drivers can be divided into three main categories: UX, domain score and content:
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Sponsored posts work much in the same way as paid guest posts, but they are posted by big businesses instead of individual bloggers. Therefore, the scope for fees is much higher, as businesses have larger marketing budgets than humble bloggers. Having sponsored posts by large companies will also help promote your site as reputable and as a leader in its field.
Organic is different. Matching keywords to user intent means you may be present in many searches. The user may find you consistently, and once they get to your site, they are more likely to stay. Organic users are still your best long-term customers. In my experience, they have lower bounce rates and more pages visited, and they are more likely to return.
Robo-advisors are diversified investment accounts that are automatically managed by a computer algorithm (as opposed to a human money manager). If you want to invest, but don’t have the money, or don’t want to invest with a money manager, robo-advisors are for you! Robo-advisors make investing easier—and cheaper—so they’re perfect for new investors.