Craft useful content for your buyer personas. The purpose of your blog should be to provide value for your target market. To understand your audience, their interests and habits, conduct some proper audience research. This will help you to write better content for them and share it on platforms where they’ll actually see it. Additionally, if you’re working with a bigger team, freelance writers or agencies, make sure to create a style guide to achieve higher consistency amongst your content, to maintain a coherent brand voice and to improve the experience for your audience.
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Amber Kemmis is the VP of Client Services at SmartBug Media. Having a psychology background in the marketing world has its perks, especially with inbound marketing. My past studies in human behavior and psychology have led me to strongly believe that traditional ad marketing only turns prospects away, and advertising spend never puts the right message in front of the right person at the right time. Thus, resulting in wasted marketing efforts and investment. I'm determined to help each and every one of our clients attract and retain new customers in a delightful and helpful way that leads to sustainable revenue growth. Read more articles by Amber Kemmis.
Some businesses may be interested in adding other types of paid content to your website. This could include videos, podcasts, or any other material that would work with your site and help a business market itself. Always make sure that paid content isn’t too promotional. It needs to add value to your audience first and foremost, and not just present as an advert.

Add outlinks to high-quality websites. A common misconception from SEO beginners is the reluctance to include links to other sites. In reality, there is no reason to fear outlinks hurting your SEO, unless you link to spammy or low-quality pages. In fact, if used correctly, outlinks can actually be very useful to both the reader and SEO since they indicate quality, sources and add credibility to your posts. However, don’t add outlinks to anchors that include keywords you want to target since this will be counterproductive.
Using a food delivery service can’t necessarily earn you money, but it can help you save you money if you constantly find yourself throwing out half the food you buy. Food delivery services send a box of food every week with new, sometimes unique vegetables, meat, fruit, and so on. If you don’t have time to shop and want simple meal-prep that leads to a good meal, a food subscription service may be perfect for you.
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