As someone who's been immersed in a number of online industries for quite some time, I know a thing or two about what it takes to succeed in this arena. However, just like you, I started at ground zero with little knowledge, but a great deal of passion. What I learned along the way were some invaluable lessons from failure that hurt at the time, but helped immensely in the grand scheme of things.
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Craft useful content for your buyer personas. The purpose of your blog should be to provide value for your target market. To understand your audience, their interests and habits, conduct some proper audience research. This will help you to write better content for them and share it on platforms where they’ll actually see it. Additionally, if you’re working with a bigger team, freelance writers or agencies, make sure to create a style guide to achieve higher consistency amongst your content, to maintain a coherent brand voice and to improve the experience for your audience.
Now, this isn't about some get-rich-quick method here. If you want to get rich quick, forget about trying to do it on the internet. Sure, Facebook ads are all the craze, but without a serious understanding of the mechanics behind sales funnels and conversion optimizations, which only comes after years and years of in-the-trenches work in the internet marketing field, you're largely wasting your time trying to "get rich quick."
21. Facebook – Facebook swap shops are great for selling things locally. It’s like CraigsList, but a little easier. You simply search for swap shops in your area and ask to join the group. Once you’re in, take a picture of the item, write a quick description with the price and post it. It doesn’t get much easier than that. You can generally expect to get about what you would get at a yard sale, maybe a little more.
In the Search Analytics you can find statistics about your clicks, impressions, CTR and position. You can find and analyze individual keywords and see which pages are ranking for those keywords. You can find new keywords that are bringing traffic to you and use them better. For example, if you have page with high CTR that don’t ranks on google first page, but still has good position, find some good keywords and build links to that page to move it into the first page. You can also discover opportunities for pages or words that get traffic that you never knew about and optimize them.
Be human. As a data guy, it’s easy to forget that numbers aren’t everything. Add author profiles and assign authors to your blog posts to be more authentic. Additionally, don’t take your SEO obsession to the extreme. Google algorithms are constantly improving so there is no need to use the exact keyword twenty times and risk making your articles sound unnatural. By including keyword variations and synonyms, you’ll make your posts more enjoyable whilst still getting those SEO boosts too.
Build more high-quality backlinks via marketing outreach and guestblogging by contacting blogs and media with strong domains. Link-farming and link exchanges are barely effective anymore and, in some cases, might even lead to your site being penalized by Google. However, there is nothing wrong with securing useful backlinks. Guestblogging on relevant platforms with high domain scores and with original content is a good strategy to build more links, increase your audience, position yourself as a thought leader and boost your SEO performance.
Proz.com is a site where you can get paid to translate all kinds of documents, including files and even conversations. The site provides you with an opportunity to list your services as a translator. They offer opportunities in Spanish, German, Italian, Chinese, Arabic, Japanese and other languages, and specialize in legal, medical, technical and other fields.
The response rate here was huge because this is a mutually beneficial relationship. The bloggers get free products to use within their outfits (as well as more clothes for their wardrobe!) and I was able to drive traffic through to my site, get high-quality backlinks, a load of social media engagement and some high-end photography to use within my own content and on product pages.
If you have nothing of value to sell from home then retail arbitrage might be a better option for you. Many people partake in arbitrage to earn a little extra money, and for some, it has even become their full-time job. Retail arbitrage is the buying of goods at a low price and then selling them on a different platform at a higher price. Sales in shops provide ideal opportunities to pick up products for next to nothing. These can then be sold on eBay or Amazon for higher amounts, making you a nice profit.
How trustworthy is your website? Are you getting a lot of backlinks from high-quality websites or is your website virtually irrelevant to Google and other search engine robots? Are you distributing your posts across different platforms and are people sharing them on social media? Domain authority is the third element of the ‘holy trinity’ of securing organic traffic.
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