Great article as always. My wife is about to start a business about teaching (mainly) Mums how to film and edit little movies of their loved ones for posterity (www.lovethelittlethings.com launching soon). We have always struggled with thinking of and targeting relevant keywords because keywords like ‘videography’ and ‘family movies’ don’t really some up what she is about. Your article ties in with other learnings we have come across where we obviously need to reach out to right people and get them to share to get her product out there because purely focusing on keywords I don’t think will get us anywhere.
It shouldn’t come as a surprise, but people who regularly monitor their finances end up wealthier than those who don’t. When you were a kid, keeping track of all of your money in a porcelain piggy bank was pretty easy. As we get older, though, our money becomes spread out across things like car payments, mortgages, retirement funds, taxes, and other investments and debts. All of these things make keeping track of our money a lot more complicated.
Make your content shareable. Google has been fairly secretive about the direct impact of social engagement on SEO, but all signs point to social media being a big factor: Hootsuite ran an in-depth study recently that revealed the benefits of social media shares on SEO, Kissmetric argues it’s important as well and Neil Patel even calls social the new SEO. Therefore, make sure that you optimize your content for social media: use images and videos, create social media tiles, add descriptions with relevant hashtags and include your brand name. Additionally, add social media share buttons to your blog so users can spread the word with a single click. Tools like Sumo are available for free, simple to integrate and easy to use.
Online savings accounts usually come with crazy good interest rates to help you grow your money faster (regular in-person banks can’t offer rates as high). We’re fans of CIT Bank and Discover Bank (among others) because their interest rates are often over 25 times the national average. That means the money in your savings account will grow 25 times faster than the pace it’s most likely growing at now. Really, though, you can’t go wrong with pretty much any online savings account that offers over 1.50% APY 🙂